Case study
Lamborghini — Experiential & Exhibition Design
Turn sustainability into a tangible experience
Concept
A project for Automobili Lamborghini's Experiential Marketing department, focused on designing a Sustainability Kit: a modular exhibition format that communicates the brand's environmental strategy during international events. Conceived as a physical translation of the <0>Direzione Cor Tauri</0> vision, the kit narrates Lamborghini's path toward decarbonization through a design language consistent with its engineering and aesthetic DNA.